The work involved in creating event success doesn’t end when you pack up your event. Assuming the event just ended isn’t going to be your last, an event’s immediate aftermath is your chance to lock down continuing event success. Here are a few of the things you should do after every event. All of it will pay off big time down the line. 1. Update your event website The lifecycle of your event’s website [...]
This is a "devil's advocate" post. We're going to make an argument against discounting your event tickets. Of course, there are often good reasons for creating ticket discounts. If nothing else, discounts can help drive volume early in the ticket-sales process. Or maybe you want to lock down a small set of highly desirable attendees. (Hello, thought leaders!) Discounts can help. Ticket discounts can also help expand your audience in general, which is no small [...]
Much like what everyone else is preaching, lead with content! This includes your event gift bags. These bags may seem outdated, but they are a great marketing opportunity. Capitalize on this opportunity and make sure attendees don't throw these away. You do this by providing useful or desired gifts and materials. This means less marketing-driven materials and sales copy. Think about what your attendee would want with these useful tips to consider. Think Useful If [...]
It is very important to generate buzz around your event, and one way to do this is through effective public relations. This doesn't just include writing effectively, but also following through effectively. Here are what we believe to be the key steps to creating effective PR for your event: Step 1: Write an Event Press Release If you google "press release template"you will see specifically the structure of a press release, but we want to dive [...]
With a new year comes new ideas, new technologies, and new perspectives on just about everything: events and event marketing are no exception. Below are some of the key trends that we believe you can expect to affect event planning, management and marketing in the upcoming year. It probably comes as no surprise to anyone in the events industry, but these trends all have one thing in common: technology. From social sharing to networking to [...]
